Risposte Turismo is an Italian research and consulting company active in the tourism macro industry since 2001 both nationally and on a European level. Risposte Turismo supported the organization of the 50th edition of the General Assembly of EHMA – European Hotel Managers Association, a non-profit association involving managers of luxury hotels and whose members are committed to offering quality hospitality, encouraging training, networking and cooperation. For the occasion Risposte Turismo contributed with a new research work aimed at understanding the status quo of European hospitality in relation to the research, training, motivation and growth of professionals included in organic, and provide useful ideas for improvement and growth in the sector.
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Presented in April 2024 in occasion of EHMA 50th General Assembly in Venice
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Among the topics you will find in the report
Recruiting
Talent retention
Hospitality issues
«We are happy to have been able to contribute to the EHMA 50th Annual General Meeting with a specific study on the management of human capital in the luxury hotel industry. Among the topics analyzed the acquisition of new employees is a strategic aspect for the sector since human resources, interacting with the end customer, have an enormous impact on the overall performance of hotel structures. If Europe, the world’s leading tourism destination, wants to be able to continue to grow and, above all, to offer tourists quality services, this aspect must become a priority».
The idea of this research was to give a contribution to the EHMA 50th General Assembly, especially to the Educational Day. The Assembly has been realized under the assumption that while tourism and hospitality is growing in Europe, the availability of new young professionals in this business is becoming the biggest challenge for the sector. The present and future success of the sector goes through delivering a satisfying service. This relies on highly experienced managers as well as on talent retention and growth but also by attracting and involving new qualified and motivated workforce. Risposte Turismo wanted therefore to understand the point of view of more than 120 European Hotel General Managers on the topic: Which roles are more difficult to find? What should be improved in HR departments of European hotels? Which channels do hotel managers use to find new talents? Are people interested in training and self growth? Are current staff requests changing?